Supplement Company of the Month: NLA for Her
Shannon Clark
November 21, 2018
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4 min read
You’d think every corner of the market has been uncovered in the supplement industry already. But the truth is that half of the population—the female half—has historically been under-represented on the shelf, when they were represented at all. NLA for Her was created five years ago to give a new choice to women embracing the challenge of getting stronger and taking control of their physiques.
The company’s vision was compelling enough to attract the attention of top female fitness icons, including IFBB figure pro Jessie Hilgenberg and fitness model Lais DeLeon, who between them have dedicated online followings numbering in the hundreds of thousands. With these recognizable faces and physiques in its corner, the company quickly skyrocketed to success.
Bodybuilding.com spoke with co-founder Justin Matoesian about the company’s road to success and where they hope it takes them.
How did your company get started?
NLA for Her started in January 2013 with a mission that still remains at the heart of our company today: to provide high-quality sports supplements for women of all fitness levels at an affordable price. We noticed back then that there were no dedicated women’s sports-supplement lines. Women were often either forced to use weaker plant-based supplements, or use men’s supplements that were often over-dosed and hard to digest.
We partnered up with Jessie Hilgenberg, and together, we took the time to truly listen to every complaint women had about the current supplements available to them. We created NLA for Her after listening to what women really wanted in their supplements.
Can you tell us about your background in the fitness industry?
Myself and my best friend and business partner, Kevin Gundersen, started NLA immediately upon graduating from the University of Southern California. I was a collegiate track and field athlete, and I have always been obsessed with fitness and nutrition. I haven’t missed more than one day of working out since I was a 13-year-old prepping for high school football.
But besides being longtime sports-supplement consumers, Kevin and I are students of the industry. We are constantly studying what ingredients are most beneficial for performance and results. I love all things fitness and am honored that I get to wake up each day, collaborate with some of the top female fitness icons, and create quality supplements for women! Kevin and I share the same vision and work ethic, and it has helped grow NLA for Her into the largest women’s sports-supplement company in the world.
Our first athlete and the face of NLA for Her, Jessie Hilgenberg, has been a true godsend to our company. Jessie’s intelligence about fitness and nutrition is unrivaled! She has helped us develop all of our supplements, and without her, we would not be the brand we are today.
What are your top products?
NLA for Her has a complete line of sports supplements for women, ranging from fat burners to gluten-free proteins. Our bestselling supplement is our Shred Her fat burner, the top fat burner formulated for women on Bodybuilding.com.
Her Aminos BCAAs is an amazing supplement and one of our best sellers as well. Her Aminos was also nominated for women’s supplement of the year in the Bodybuilding.com Supplement Awards two years in a row.
Uplift, our pre-workout, is a top seller as well because it comes in three delicious flavors, it is creatine-free and sugar-free, and contains just enough stimulants to give you a wonderful sustained energy without that dreaded crash or jittery feeling.
Our other top-selling supplement on Bodybuilding.com is our gluten-free, lactose-free, sugar-free whey isolate protein, Her Whey, which was also nominated for women’s supplement of the year by Bodybuilding.com.
Do you have any new products you’d like to tell us about?
Our new Pro Series line will feature an improved, more powerful MAX version of our pre-workout Uplift and fat burner Shred Her. We also are proud to launch our new NLA Naturals line. The first product introduction will be our plant-based, non-GMO, naturally sweetened Vegan Protein in a delicious vanilla chai latte flavor. The NLA Naturals line will serve both women and men.
What do you feel are the best and worst parts of being in the supplement industry?
Hands down, the best part about being in the supplement industry is the satisfaction you feel when you hear your customers are experiencing wonderful results from your supplements. From our products helping beginners lose weight to our supplements fueling experienced NPC and IFBB athletes during their preps and competitions, it is truly rewarding to know you are producing a product that helps people change their lives for the better.
Another wonderful thing about the fitness industry is waking up each day knowing your whole life revolves around health and fitness. To me, a life without health and fitness is not worth living. I am also blessed to be able to work with such amazing athletes such as Jessie Hilgenberg, Lais DeLeon, Amy Updike, and all of our other Team NLA athletes.
As for the worse part, without a doubt it is disassembling stinky drink dispensers caked in protein after fitness expos!
Why should new customers give your products a shot?
NLA for Her supplements speak for themselves. All of our supplements are sugar-free, gluten-free, creatine-free, and were created with a woman’s true supplement needs taken into account. We were the first exclusive women’s sports-supplement company and have been consistently producing quality supplements since January 2013.
Our manufacturing process is under strict quality-control regulations to ensure every NLA supplement is created to the highest quality standards. For the past two years, NLA for Her has received multiple nominations at the Bodybuilding.com Supplement Awards, showing that customers agree NLA for Her is the best supplement choice for women.
If a customer could only buy one product, which one would you recommend?
If I had to recommend one to start out with, it would be our Uplift pre-workout. Uplift is great for giving you energy and focus to make the most of your workouts. If you are tired and making excuses not to work out, try it and you’ll leave the gym in shock over how amazing your workout was!
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How Do I Know If My Fat Burner Is Working?
Once you find the best fat burner for your goals, give it 2-3 weeks to work before you begin assessing progress or results.
But after that time, definitely track your progress to see how your goals are shaping up! Whether you take progress photos, body-part measurements, body-fat measurements, or just track your weight on a scale, you won’t know if a product is helping you see results if you don’t know your starting point.
That said, despite what you may think, weighing yourself more often doesn’t automatically lead to better weight-loss results, as Paul Salter explains in the article “How Often Should I Weigh Myself?” Your weight is only one part of the story—not the whole story—so don’t fixate too heavily on it. How you feel, how you look, and how your workouts are progressing are also crucially important!
Remember, certain people react better to certain ingredients in fat burners, so what works best for one person may not necessarily work best for another. After several weeks, if you find that you aren’t seeing the results you had hoped for, consider using a different product instead.
Keep a close eye on your progress over time, stick with your nutrition and training, and use fat burners occasionally for that final 5 percent of results, and see if you can surprise yourself with what you achieve!
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What is the Whole30 Diet And How Does it Work?
There are many diets to try and some of them fail for some people. But what is the Whole30 diet?
The Whole30 diet is a nutritional program to be followed for 30 days, designed to change the way you eat and feel in 30 days. You basically have to remove the potential inflammatory beverages and food in your diet (such as grains, alcohol, legumes, sugar, baked goods, sweeteners, processed foods and beverages, and junk foods). In addition you have to eat 3 clean meals a day made with Whole30-approved ingredients like eggs, meats, veggies, and seafood.
The co-founder of this diet is Melissa Hartwig—but she doesn’t like to call it a diet as typical diets are all about counting calories, feeling hungry, and getting sad over time. As previously explained, the Whole30 diet plan focuses on changing your eating habits so that you eat clean and healthier by eliminating foods that are harming our health.
Melissa states that certain foods we eat have a crucial role in the state of our energy levels, digestion, skin, illnesses, weight and many other things. The diet specifically tackles on such foods from your diet, and helps you freshen your system. After the 30 days of the diet system is over, you start having all of the restricted foods one by one and then see how each group makes an impact on your body.
Related: These Green Foods Are Weight Loss Boosters
List of Things You Should Not Eat During the Whole30 Diet
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Dairy Products
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Legumes and Grains
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Alcohol
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Sugar (Real/Artificial)
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Junk foods, baked foods, and other outside treats
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No weighing or measuring yourself for 30 days
Things to Eat During the Whole30 Diet
The diet plan encourages you to eat real food. That means no sugar or added preservatives. You can eat organic vegetables, meat, and fish. The thing is for this diet you have to follow it completely to the end (30 days), and if you do one thing wrong you would have to start over from day one, regardless of which day you were on. Many people have tried it and all find it important. Here are some Weight Loss Tips To Keep In Mind.
Related: Lost Your Momentum? 18 Tips You Need To Get You Back On Losing Weight Again
Benefits of Whole30
Improved Digestion
Even just by following the plan for only two weeks you will be able to feel lighter and easier on your stomach, so if you often feel bloated you will definitely feel better with this plan. Note: Do you have symptoms you can’t explain? Do you get irritable? Feel bloated? Do you ever feel uneasy or foggy? The truth is all in your gut. Feel better and lose weight with PureBiome 30 Supplements: A probiotic that can solve your IBS, brain fog, energy crashes, etc.
Improved Skin Quality
People who currently prone to acne should definitely try the Whole30 diet. The plan even promises to improve in other skin problems such as eczema. The more you glow, the happier you’ll feel.
Weight Loss
Restricting oneself from eating outside food, being entirely health and eating healthy can make anyone lose weight fast. The best part about the Whole30 diet, is that along with losing weight it won’t make you feel like you’re on an energy deficit, since you’re having plentiful food.
Confidence and Realization
After making your way to the finish line with the diet you’ll finally come to the conclusion of knowing which foods suit you and the ones that don’t. Remember, its ok to cheat but only in moderation, whereas going overboard is not. Life is all about balance.
Breaking Up With Your Cravings
When you don’t eat anything for a month, the strong urge and cravings you had before will no longer be with you.
Improved Workout and Sleep
People who followed Whole30 are said to have been sleeping better as well as performing better during their workout sessions.
Your body is a machine, and so fueling it with good calories and nutrients can help it function much better.
Read: Overeating Makes It Harder To Lose Weight. Here’s How To Stop Overeating
Why try Whole30?
The best thing about this diet plan is that you don’t have to keep track of your calorie intake. You’re eating enough so you won’t be on an energy deficit or feel hungry. The diet doesn’t just focus on weight loss however, it also improves overall health.
Read: Study: Protein Could Be Key to Weight Loss, Muscle Gain
Why is it 30 Days?
Some of you might have been thinking to yourself, “Why 30 days and not 21 or 28?” It takes 66 days days to develop habits. But if someone was told to do it for that long, they might just be scared thinking about it. Thus, 30 days is neither too short or too long, and it’s satisfactory to bring visible changes.
Related: Strive for Weight Loss With This Scientific Approach
Starting Out
Decided to go on with the Whole30 diet plan?
You can begin with clearing up your fridge and pantry. Meal prepping in advance leaves no room for outside food.
If you’re looking for a full-on book to help you with everything you need to know like whole30 recipes or a whole30 food list, here are some books tackling the Whole30 diet on amazon to get you started:
- The Whole30: The 30-Day Guide to Total Health and Food Freedom by Melissa Hartwig, Dallas Hartwig
- The Whole30 Fast & Easy Cookbook: 150 Simply Delicious Everyday Recipes for Your Whole30 by Melissa Hartwig
- The Whole30 Day by Day: Your Daily Guide to Whole30 Success by Melissa Hartwig
Don’t miss: What Is The 16:8 Diet And How Does It Help For Weight Loss?
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Strive for Weight Loss With This Scientific Approach
According to healthdata, the vast majority of American adults are overweight or obese, and weight is a growing problem among US children. There are so many ways to lose weight however, but sadly most of these weight loss tips make you feel heavily confused and deprived. Almost every single one of them want you to alter your eating habits and reduce your appetite dreadfully. But this gold mine of information brings out terms like micros and macros, making you confused further. What a wonderful time to live!
No worries however, because we are here to decipher this for you.
1. Avoid Starch and Sugar
Experts say that the most important things to diminish from your diet is starch and sugar (which are really the carbs). As soon as you start incorporating that change, you end up consuming less calories. And when the body can’t locate carbs to create energy, it starts feeding on fat instead, which is one key to weight loss. Cutting down on carbs will help lower insulin levels, enabling your kidneys to release excess sodium and water from your body. This diet can help you reduce 5 kilos within the first month
Related: 10 Healthy Habits To Live A Healthier Life
Note: If you’re looking for a way to block carbs–or simply finding it difficult to eat a healthy diet because you’re concerned about carbs, then you might want to get yourself into Dietrine Carb Blocker. The Dietrine Carb Blocker is an exclusive, all-natural nutritional ingredient extracted from white kidney beans, which “neutralizes” the digestive enzyme alpha amylase before it can convert starch into glucose, thereby reducing the amount of carbs absorbed.
Go there now and you will find testimonials, customer reviews, the science behind the Dietrine Carb Blocker, and more information that makes this work.
FIND OUT MORE(Note: You can receive a full refund within 60 days if this did not end up working for you)
2. Have More Vegetables, Protein, and Fat
Every meal you consume should have a combination of vegetables, protein, and a fat source–another key to weight loss is eating properly. When you stuff your meals with these three essential nutrients, your carb intake will end up being lower:
Fat
Generally it is ideal that you eat 2-3 meals a day, but if you feel extremely hungry, it is still okay to add a fourth meal—but it should be a light one. The best oils to use are coconut oil, olive oil, avocado oil, ghee and butter.
Vegetables
Next to your portion of fat should be low-carb vegetables. Yes, not many people are aware that certain vegetables like potatoes, yam, etc. are high in carbs. The vegetables you should freely eat are cauliflower, broccoli, french beans, spinach, bell peppers, mushroom, lettuce, cabbage, eggplant, tomatoes, cucumber among others.
Protein
Your choices of protein sources can be items like lamb, chicken, eggs, salmon, pork, shrimp, and more. Once you start consuming more protein you will see a happy spike in your metabolism. Moreover, high protein diets are said to cut down food cravings by a whopping 60%.
Related: Signs You’re Not Eating Enough Vegetables
3. Do Weight Training At Least 3 Times a Week
Although you can lose weight without excercising, it’s best if you regularly attend to your physical exercising sessions. Having regular physical exercise along with a good diet is a really effective weight loss strategy.
If you have no problem in getting a gym membership, you should aim for going 3-4 times a week.
You can also make yourself involved with activities like jogging in the park, sports with your buddies, hiking, etc. Lifting weights is a great idea if you’re regularly attending the gym, as it helps burn calories and causes your metabolism to rise. But if you haven’t lifted weights before, please go with a friend or seek a professional trainer to jump start your body transformation journey!
Related: 10 Weight Loss Strategies That Truly Work
4. Refuel Your Body With Carbs
You can eat more carbs one day a week but please make sure you stick to healthy sources such as sweeet potatoes, rice, oats and fruits. And also make sure you follow it only 4 times a week—any more than that will end up harming your results instead. Curious to know why some carbs are absolutely fine to consume? Read You Should Not Completely Avoid Carbs For Weight Loss. Heres Why.
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